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Privacy Policy

Last Updated: 19.01.2025

Novatexx values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information, ensuring compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable privacy laws in the United States and the European Union.

1. Data Controller and Contact Information

The data controller responsible for your information is:
 Novatexx
 Website: www.novatexx.com
 Email: support@novatexx.com

If you have questions about this policy, please contact us via the email above.

2. Information We Collect

We collect the following types of information when you interact with our website:

2.1. Personal Information

  • Contact Information: Name, email address, phone number, billing/shipping address.
  • Account Details: Username and password (if applicable).
  • Payment Information: Cardholder name, card number, expiration date, and billing address (processed securely by third-party payment providers).

2.2. Non-Personal Information

  • Device Data: IP address, browser type, operating system, and device identifiers.
  • Usage Data: Pages visited, time spent on the website, and interactions with our services.
  • Cookies and Tracking Technologies: Information collected via cookies, pixels, and similar technologies (see Section 8).

2.3. Special Categories of Data

We do not intentionally collect sensitive personal data (e.g., health information, race, or religion).

2.4. Children's Privacy

Our website is not directed at children under 18 (under 18 in the EU). We do not knowingly collect data from minors.

3. How We Use Your Data

We use your information for the following purposes:

  • Order Processing and Fulfillment: To manage orders, process payments, and deliver products.
  • Customer Support: To respond to inquiries and resolve issues.
  • Marketing and Communications: To send promotional offers, newsletters, and updates (only with your consent where required).
  • Website Improvement: To analyze usage trends and improve website functionality.
  • Legal Compliance: To comply with legal obligations, such as tax and regulatory requirements.

4. Legal Basis for Processing (EU Users)

Under GDPR, we process personal data based on the following legal grounds:

  • Contractual Necessity: To fulfill your orders or provide services.
  • Legitimate Interests: For fraud prevention, website improvement, and customer support.
  • Consent: For sending marketing communications (you can withdraw consent at any time).
  • Legal Obligations: To comply with applicable laws and regulations.

5. Your Rights

5.1. EU Users (GDPR):

You have the following rights under GDPR:

  • Access: Request a copy of your personal data.
  • Correction: Correct inaccurate or incomplete data.
  • Deletion (“Right to be Forgotten”): Request the deletion of your data.
  • Restriction: Limit how we process your data.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to data processing for direct marketing or other legitimate interests.

5.2. U.S. Users (CCPA):

California residents have the following rights under CCPA:

  • Access: Request the categories and specific pieces of personal information we collect.
  • Deletion: Request the deletion of your personal data.
  • Opt-Out: Decline the sale of your personal information.

To exercise your rights, contact us at support@novatexx.com. We will respond within the timeframe required by law.

6. Sharing Your Data

We share personal data only as necessary:

  • Service Providers: Payment processors, shipping providers, and IT service providers.
  • Legal Authorities: When required by law, such as to comply with legal processes.
  • Business Transfers: In case of mergers, acquisitions, or bankruptcy.

We never sell your personal information to third parties.

7. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations. Once data is no longer needed, we securely delete or anonymize it.

8. Cookies and Tracking Technologies

8.1. What Are Cookies?

Cookies are small text files stored on your device to enhance your browsing experience.

8.2. How We Use Cookies

  • Essential Cookies: Enable core functionalities like shopping cart and login.
  • Analytics Cookies: Help us understand website usage (e.g., Google Analytics).
  • Marketing Cookies: Deliver personalized ads and promotions.

8.3. Managing Cookies

9. Data Security

We use industry-standard security measures to protect your data, including encryption, firewalls, and secure payment gateways. However, no system is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

For EU users, personal data may be transferred outside the EU to countries with adequate data protection laws or under appropriate safeguards (e.g., Standard Contractual Clauses).

11. Updates to This Policy

We may update this Privacy Policy to reflect changes in laws or business practices. Significant changes will be communicated via email or a prominent notice on our website.

12. Contact Us

If you have questions or concerns about this Privacy Policy, contact us at:


 Email: support@novatexx.com
 Website: www.novatexx.com